Jonathan Coachman leaving WWE for ESPN in The WWE Folder Posted May 6, 2008 · Report reply He's another example of someone who would have been the perfect heel manager if WWE still had traditional managers. He had a natural arrogance that made him easy to dislike, he could talk, interrupt matches and take bumps when needed. You could have been what Bobby Heenan was to the Brainbusters with Shelton Benjamin and Charlie Haas. He could've had a Heenan Family-like stable. And he could've still hosted DVD's or specials. I think the fact that we saw him in the same recycled heel assistant/stooge to the heel GM role so many times and the fact that Vince and Kevin Dunn were stupid enough to believe for one second that he was the answer to replace Jim Ross on play by play make people take what good he had for granted.