They should have Sting come in and put Joe over strong, maybe two PPV's in a row. They could do a deal where Sting has the belt won at the first PPV but Joe pulls it out with a roll-up or something. Sting can go on to question whether Joe is the real deal, etc. Have them fight a month later with Joe going over decisively with a handshake at the end. Maybe feed him Booker T after that.