No it's not. Wrestling is storytelling. Nobody will question the in-ring talent available to TNA, but it's the creative team that sucks - you know the people who script out the shows, the writers.
And what are they supposed to do when they sign Paul Heyman? Press release? Sure. Run commercials about their new writer? I hope not. Put him on TV in an angle to prove that he works there? Look...I'm not saying Heyman is a bad writer or anything. He's overrated, especially by people like you. Sure, he's better than what they have. The point is, writers do not matter to television audiences. Do you remember when WCW touted their signing of Russo? How he came in and specifically said he had booked the WWF? When was that? About a year before WCW died?
And how is signing Heyman going to double ratings? Word of mouth? The only people watching TNA, outside of people who watch it knowing how bad it is, are incredibly loyal, but whatever they're telling their friends isn't working. "Hey, pal! Sting and Kurt Angle and the Dudleys are main eventing the PPV. You should buy it!! Oh, you still think everything about TNA sucks? Well what if I was to say that Paul Heyman is booking it?!"
No one's talking about Heyman's name value and no one's talking about using his name as a way of saying "hey, this guy is our booker he did ecw, plz watch our show" and trying to capitalize on him like that. It's not him being an active member of the roster or any other such shit that's going to effect them positively. It's bringing him in to book and write the overall product. The quality of the TV would go up and that would roll over into more people buying the PPVs, rather than the 10k that do now. Less shit like Lance Rock, Little Petey Pump, Eric Young and the nonsense that usually goes on during that show wouldn't be anything other than positive for the company.
Take Joe for example. Who the fuck, whether casual viewer or hardcore fans, would buy him as the bitch they've booked him to be? It's the same problem they've had for a while (with Styles, MCMGs, Killings, LAX and so on). They can't book those non-WWE guys in a way that makes people give a shit and want to invest their time in them. Heyman, in all likeliness, could overhaul that and maybe turn them into actual bonafide stars. That's not to mention using the veterans on their roster in a way that makes them actually valuable, rather than "just another ex wwe guy" on the roster.
Should Heyman be brought in on a permanent basis, two things should be done: Bring in Elijah Burke and push 'em to the moon, and replace Don West as color guy. His voice is just fucking horrible. It's just as bad as, if not worse than, Gabe's.
