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The Brand Extension, 14 months on


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Guest OnlyMe
Posted

at thesmartmarks.com.

 

If any of it seems familiar, a not-as-good version was posted here a while back.

 

Thoughts? Comments?

Guest Damn You Helmsley
Posted
With the exception of Brock Lesnar, nobody who was in a World title match at a PPV from March 2002 – May 2003 was doing so for the first time, which is hardly a good sign.

 

John Cena at Backlash.

 

Otherwise, good job.

Posted

I've liked the roster split for the most part since they've stopped having so many jumps between shows. You have to realize without the roster split we'd get HHH/Nash twice a week and Mr. America/Vince twice a week. That's reason enough to like it.

Guest Anglesault
Posted
With the exception of Brock Lesnar, nobody who was in a World title match at a PPV from March 2002 – May 2003 was doing so for the first time, which is hardly a good sign.

 

John Cena at Backlash.

 

Otherwise, good job.

Cena faced Lesnar in the match from Hell before Unforgiven

Guest bps "The Truth" 21
Posted

What are you guys getting at?

 

The Brand extensoin has brought us a multitude of new stars!

 

Nash!

HBK!

Goldberg!

Mr. America!

Piper!

 

people just complain for no good reason

Guest Anglesault
Posted
What are you guys getting at?

 

The Brand extensoin has brought us a multitude of new stars!

 

Nash!

HBK!

Goldberg!

Mr. America!

Piper!

 

people just complain for no good reason

::slaps head:: silly me.

Guest edotherocket
Posted

Who's idea was the brand extension? Was it actually Vince's?

 

I mean, if Vince chose to do it with the idea of making new stars, why didn't it actually happen since he, y'know, owns the company, and is the last word on who gets pushed etc? If he had no real intention of making any new stars beyond Brock Lesnar, why bother with the brand extension where you halve the number of stars on some PPVs and reduce the number of matchups you can do?

Guest buffybeast
Posted

This was a good column. I do not, however, believe the split ppvs will work. The buyrates are low now as it is. I don't think people will consistently pay full price to see half the roster perform.

Posted

Vince wouldn't even need to split the roster if he just cut off some of the dead weight. People like Nash, Michaels, Hogan, Steiner, ect al.

Guest Steviekick
Posted
I do not, however, believe the split ppvs will work. The buyrates are low now as it is. I don't think people will consistently pay full price to see half the roster perform.

Exactly. The Bad Blood PPV doesn't look too bad, but isn't worth full PPV price

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