Well, the Raw ratings are doing bad as of late. Bonnie Hunter now wants "more Russo style shows" (that will be a sucess...), and Vince is having a mental breakdown behind the scenes apparently.

What's to blame for the ratings drop?

Well, this isn't exactly the boom era anymore. The "Vince is dead" storyline was cool, but let's face the facts: it would have gone on for a really long time, and would have just dragged on and on. This is the WWE we're talking about here, they have a tendancy to milk something for all it's worth until there's nothing left, and you aren't interested. Austin vs. McMahon was popular, but he's gone, and let's face it folks, you can only see Vince get humiliated by the guy so many times before your finger hits the remote.

Then there's the death of Chris "The 'How's-it-hangin'' murder" Benoit. This whole story has demoralized a buisiness not known for being upstanding and moral. Now some wrestling fans are embarressed to watch, or don't have it in them anymore after this, and those who are/were potential viewers feel that it would be wrong to do so. Even I feel uneasy watching WWE programs now.

The company does need something to strike interest again. Unfortunately, Cena isn't it. I know, I kind of defended the guy last time, but he isn't bringing in anybody. You can only see the guy overcome the odds so many times before you get tired. A shame really, as this isn't his fault as much as as it is the companies.

One thing Raw really needs is a strong heel. Edge is out, Khali is champ at Smackdow, Batista is still chasing the gold, nobody cares about Rey enough to see him as champ, and Orton, while a good heel, doesn't need to be champ. Don't give me that "at least it will get the belt off Cena" bullshit, I don't want to see Orton as Champ.

Will TNA start to generate interest? I have no idea at this point. I know I'm growing interested in the product, though you tend to hear some people say "TNA will be gone by next year" It's like The Pit: You want to give it a try, but certain guys (Kevin Nash, Russo) keep you from checking it out.

The point of this whole rant? I have no clue as to what is hurting the ratings, but bringing in "Russo like ideas" isn't going to save the day.