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A Take on the Music Industry

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Hawk 34

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"You've got to accept that results take time. If you're not in it for the long

haul, you're going to be frustrated and give up.

 

"To open your heart to someone means exposing the scars of the past."

 

There's no sensation like having your heart warm up as you involuntarily start

singing a song.

 

The rest of the world falls away. It's just you, your best self, reveling in

how fucking great it is to be alive.

 

In this world with so many delights.In an era of loneliness, the musicians, the

players, they're there for each other. They might not be rich in dollars, but

in friendships, they're BILLIONAIRES!

 

Music is dope. Sell it that way. Get people hooked so they won't let go.

One hopes to make music that will last forever. Ironically, you can only do

this if you forget the future and do what feels right now.

 

If you're not testing the limits, life isn't worth living. Artistry is not

something that can be quantified. Nor is it something that can be learned.

Artists are born. And are developed outside the educational system.

 

Make music the hottest entertainment medium once again, not a national JOKE! It

was because of the SOUND! It soothed us, it opened doors in our mind, it

INSPIRED us. Then you hear a song and everything is right in the world.

 

Artistry. It's something innate, something that comes from within. It must be

NURTURED, not KILLED!

 

Test the limits, touch people's souls, then you're an artist. Music has been

around since the dawn of time, and will continue to exist, great records will be

made. It's just that today music is not where it's at.

 

Singing songs to stay alive. Nobody really leaves home anymore. Nobody takes a

risk. The concept of starting a new life on a whim, it doesn't even enter their

brain. But that's what the old rock stars did. In patched together automobiles

they made their way. Like a giant summer camp, musicians lived in different

houses and journeyed to their friends' cabins, to hang out, get high and sing.

There were no news crews. Not even any record companies at first. It was about

lifestyle, not fame. And with this genesis, with the sixties values as a

backdrop, the most enduring music of the rock era was created. Where's the music

scene today? Where's the community of like-minded musicians in it for the tunes

rather than the bucks? In an era where the buck is king. Everything's so sold

out/whored out that there's no belief involved. It's just endless product.

That is essentially meaningless. And without meaning, you've got no hooks,

nothing to stick to the audience. Connecting with other people.

 

That's the guts of MySpace too, People want to meet others, they want to flirt,

want to exchange information.

 

Where is the control in the music business? The music business is one way. We

concoct it, you buy it, FUCK YOU! It's like the entire business missed it, the

Internet revolution.

 

There's a community as strong as there was in Laurel Canyon, it's just virtual.

 

As for the acts exhibiting their wares on MySpace and other places on the Web,

they've been exposed to twenty five years of MTV, they're experts on

exploitation, but light on soul. The sale precedes the tune. Imaging is key.

Everybody's got a business plan, nobody is growing his talent.

 

'Completely let go of the past, depended on it,Be ready to reinvent yourself.

Live on absolutely nothing, knowing that all you've got is your experiences, and

that your physical assets don't really count'

 

Don't feel bad if you don't get today's music. It doesn't have what the old

tunes did. It doesn't have a sense of adventure, a sense of limit-testing, a

sense of JOY! Because it's coming from a different place. It's hard to create

a scene today. Because as soon as you've got a flame, the press fans it into a

conflagration, and then it burns out almost instantly. You'd think the record

companies would finally understand. Chasing the buck, they run acts up the

flagpole and overexpose them again and again and again. Nothing is allowed to

grow.

 

Acts are not allowed to percolate, growing their base a fan at a time.

 

And if you don't make the kind of music that's easily sold, if you're not

willing to play ball with the corporate behemoth, you don't get to play at all.

 

Unlike in the late sixties and the early seventies, the act is not king, but the

label. And the label likes this, feels entitled, for risk is anathema to these

corporate entities. And, as delineated above, risk is primary to great art.

 

We all want something to believe in, something to live for. I ask you, with

endless conventions, books about how to make it, institutionalized success

paths, who can get excited?

 

Not only not the talent, but the audience either. Isn't it funny that

everything kids get excited about is on the Web, built by their peers and

populated with content they've created? And isn't it fascinating that the

corporate behemoths have missed this every stop of the way, and can only get in

by buying sites that could die tomorrow? You'd think MTV would own music on the

Web, but with a corporate commercial viewpoint, the music video channel missed

it. It's clear that the old days, the old systems are done. The structures are

decaying, they're empty.

 

A new world is being built by young 'uns the same way young 'uns built the music

scene in the last century, stealing the whole business from old farts.

 

I can't tell you what's coming. But I can tell you what we've got now is dead.

Kaput."

 

Music Died. The thread in the music forum defined that in the lack of a movement other then niche cores and heartless corporate empires.

 

 

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