Meh... I'm watching it...
But you were already watching the game.
I'm too lazy to change the channel.
Well so am I. I lost my remote.
Even though I'm only a few feet away from the TV. My room's quite small.
Those bastards are using our own laziness against us!
That's why no one changes the channel.
I bet you twenty bucks that any parties at any house have everyone conversing about the game plus getting snacks and totally ignoring this, but because of that, the NFL halftime gets such numbers it does.