Satisfy the masses, brother.
Why have RAW's ratings recently shot up considerably from last year? A hot angle, no pun intended, in Kane, albeit one that seems to be losing steam.
But that's irrelevant. Focus your shows around your main draw, fix up a hot, functional feud in the midcards and watch the dough roll in with the high ratings.
Works for me.
In other words - Do the opposite to whatever Vince has done for the past 3 years.
UYI