Being a 49ers fan, I always look forward to that game. Now that the Rams have become a much better team, it gives the 49ers and their fans another reason to hate the Rams, plus the fact that the 49ers fans want to see the 49ers kick the Rams' asses. Granted that didn't happen last season, but, hopefully you get the general idea.
And as for the subject, I don't see the Rams winning the Super Bowl this year. Last year they got way too cocky for their own good and the Patriots kicked them square in the balls in the Super Bowl. I see them making the playoffs, maybe as far as either the divisional round or the NFC Championship game.