Yes, I realize that. However, if they slow build it, make more anticipation, etc, wouldn't you agree that it could garner more viewers, and in turn higher ratings?
And the part where I said they've been doomed since the start is because they make bonehead moves like giving Dusty Rhodes the book, Jeff Jarrett the book and control, bringing in "celebrities", Russo coming back and forth, de-vauling their World title so much, etc.
My anti-Russo stance stems from watching him and Bischoff destroy WCW. I always liked WCW more as a kid growing up. I didn't start watching the WWF until the late 90's.