Well it's, somewhat, obvious that they're building to a future Kurt Angle vs HHH match. Possibly even at Summerslam. And I think we all know that if that were to happen, that definitely would be a more high profile match then defending the WWE title..
That's not a good thing, but it's the truth. So why not just kill two birds with one stone. John Cena vs Kurt Angle vs HHH, triple threat for the WWE championship.
Yea, it's Angle and HHH..so Cena may sort of get lost in the shuffle..but hey, people didn't even expect him to beat Christian or Jericho, so it realy wouldn't be that much difference.