Of course.
The pie could be the conscience of the champion. It offers wisdom and power. Eventually, the pie will be stolen. Then, and only then, do we learn that it can talk. We could have the pie turn heel in a shocking beatdown on Eddie Guerrero. Soon, the pie will be hell bent on dominating SmackDown. Nothing can stop it. That is, except the original champion. He has the power to defeat the pie. He has learnt all the pie's tricks. We then get the big showdown where we learn of the pie's fate.
The Pie = MONEY