I think one of TNA's main problems is that there is no clear cut heels. The only wrestlers we know that are heels are:
Christian Cage, Kazarian, and LAX.
Abyss is supposed to be heel but he gets face pops. AMW are now face due to their actions last night. Bentley is starting a new angle, so right now it's unknown what his deal is. Kevin Nash and his crew are heels, but the fans like them.
With 5 wrestlers all together being heels, that isn't that good.