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Columbia House to Market Video Games


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Guest MrRant
Posted

By GARY GENTILE, AP Business Writer

 

LOS ANGELES - Columbia House, known for offering CDs and videos for pennies to new club members, will now offer video games.

 

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Starting Wednesday, The Columbia House Co. will make video games available to people who buy DVDs. Music club members will follow in July, when the games will be available to approximately 11 million members of both clubs.

 

Columbia will team with Majesco, which publishes such games as "Solider of Fortune" and "F-14 Tomcat," to market the games. Majesco will also work to make games from other publishers available to Columbia club members, including new releases, pre-orders and older titles.

 

"Our research indicates over 3 million of our members have game consoles," said Scott Flanders, chairman and chief executive of Columbia House. "The video game business is larger than the music business and it's growing, unlike music."

 

Columbia will sell games such as "Enter the Matrix" and "Grand Theft Auto III."

 

Initially the venture will not be a separate club offering video games for a penny, although plans are to launch a video game club as sales grow, Flanders said.

 

As with music and videos, members will be able to buy video games on an open account, paying for them when billed.

 

The games will be offered for Sony's PlayStation2 (news - web sites), Microsoft's Xbox (news - web sites) and Nintendo (news - web sites)'s GameCube and Game Boy. No PC games will be sold, although the company is exploring the option of offering downloads of PC games in the future.

 

Columbia is a private company indirectly owned by the Blackstone Group, a New York-based investment bank.

Posted

Sounds like they are still a ways from making it actually decent... places like buy.com and others sell games for pretty decent discounts, and do offer such perks as free shipping... its a decent step for them, but it is only that.

Guest Nevermortal
Posted

Awesome. its time for another 'Sign up for free shit then never respond when they try and bill you' move.

Guest Matt Young
Posted
Awesome. its time for another 'Sign up for free shit then never respond when they try and bill you' move.

I got about 5 of their 11 CD packages a few years ago that way, and eventually they just stopped bothering to try and contact me.

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