WWE plans "Escape the Rules" ad campaign

[OldSchoolWrestling 0]

"Escape the Rules", eh? So, in WWE Land, that means we'll see...

 

La Resistance burning the flag.

 

Sable sodomizing Vince on Smackdown.

 

More "funny" S&M moments with Shaniqua and the Bashams.

 

HGA (Hot Gay Action) with Jindrak and Cade.

What it means is that you'll see the same old shit with a new slogan attached to it.

[RavishingRickRudo 0]

World Wrestling Entertainment Launches New Ad Campaign for WWE SmackDown!; $2

Million Multimedia 'Smack Your TV' Initiative over Next 4 Months Designed to

Attract New Viewers

 

STAMFORD, Conn., Nov 17, 2003 (BUSINESS WIRE) -- With its eye on the prize of

greater television ratings and record-setting pay-per-view buys for its

WrestleMania XX, WWE has developed a new "Smack Your TV" ad campaign to support

its flagship program on network television, WWE SmackDown! (9 p.m. ET/PT on

Thursdays on UPN).

 

"SmackDown! is the perfect antidote to the Thursday night primetime line-up of

blah, blah," said Kurt Schneider, WWE Executive Vice President, Marketing. "We

want to encourage current and potential viewers to 'Smack Your TV' and tune-in

to SmackDown!."

 

Beyond having a major impact on the show itself as a tagline and in on-air

promos, the multimedia campaign will run in Entertainment Weekly, Sports

Illustrated and on AOL's online service until WrestleMania XX on March 14, 2003.

Commercials will be seen on Cartoon Network's late night "Adult Swim"

programming and in other programs on TNT and TBS. The "Smack Your TV" concept

will also be included in all future SmackDown! radio spots.

 

The campaign was developed in-house; the tagline, "Smack Your TV", was created

by the Wong Doody ad agency in Seattle. The total media support for the campaign

over the next five months is valued at more than $2 million.

 

A separate campaign is in development and will be instituted for WWE Monday

Night RAW on Spike TV (9 p.m. ET/PT, Mondays).

 

Both RAW and SmackDown! have seen a ratings resurgence of late among male

viewers, and have recently delivered their highest ratings in nearly a year for

male teens and other key young male demographics. RAW has consistently been the

top-rated regularly schedule program on basic cable for several years.

SmackDown! has also been a solid ratings performer for UPN, and this season

ranks in the top 10 regularly scheduled broadcast primetime programs among Male

Teens and Males 12-24.

 

WWE continues to see strong advertising demand, with more than 125 companies

that advertise in our programming on cable, syndicated, and network TV. Sell-out

rates are well over 90%.

[2GOLD 0]

Funny, since I want to smack my tv and myself everytime I am stupid enough to turn on WWE programming.

[Guest Dynamite Kido]

I prefer:

 

WWE : Raping and destroying something you love.......wrestling.

[RavishingRickRudo 0]

I don't take my pain out on the TV, I take it out right where it belongs...

 

In the tight arms and gentle kiss of a warm friend...

[2GOLD 0]

I prefer:

 

WWE : Raping and destroying something you love.......wrestling.

 

I think most of us are forgetting some major things....well at least one

 

Vince is not IN the wrestling business, he is in the sports entertainment business. He keeps telling us this over and over and then we are shocked when the WWE doesn't offer as much wrestling as they should.

 

I feel like I'm Homer Simpson trying to eat a molded electric wire covered in sprinkles. I know it's going to hurt, I know it's going to be stupid, I know it's not going to be what I want....but dammit, it has SPRINKLES!!!

 

*ZAP*

[RavishingRickRudo 0]

I make Movies

[DerangedHermit 0]

The campaign was developed in-house; the tagline, "Smack Your TV", was created

by the Wong Doody ad agency in Seattle. The total media support for the campaign

over the next five months is valued at more than $2 million.

Vince: Huh huh huh, you said "Wong Doody!" You're hired, huh huh huh!

[The Amazing Rando 0]

--my new WWE advertisement--

 

*scene fades up and a little kid is standing on a bridge overlooking a raging river*

 

Kid: W.W.E. - When You Just Don't Want To Live Anymore...

 

*kid jumps off bridge*

 

Kid: Wweeeeeeeeeee....

 

*Cut to: Old man on bridge*

 

Old Man: W.W.E. - When You Just Don't Want To Live Anymore...

 

*Old man jumps*

 

Old Man: Wweeeeeeeee

 

*Cut to: Girly Cheerleader*

 

Cheerleader: W.W.E. - When You Just Don't Want To Live Anymore...

 

*Girl jumps*

 

Cheerleader: Wweeeeeee....

 

 

*REPEAT AT WILL*

[DerangedHermit 0]

Eric Bischoff: "W.W.E. - When You Just Don't Want To Live Anymore...

 

Wweeeeeee!!!!!!!"

 

*hits street below*

 

*pan to Paul Heyman*

 

Paul: "W.W.E. - When You Just Don't Want To Live Anymore...

 

Wweeeeeeee!!!!!!"

 

*hits street below*

[The Amazing Rando 0]

It's the best catchphrase ever.

[Guest wrestlingbs]

WWE: Smack your TV just sounds retarded...

 

But then again so was Ruthless Agression...

 

Ruth: I'd like to apply for the secretary position...

 

WWE spokesperson: Sorry :points to slogan:

 

Ruth: Well I never!

 

These things write themselves!