EdwardKnoxII 0 Report post Posted December 18, 2003 Escape the rules... The theme of the huge ad campaign for RAW that WWE is launching will be "escape the rules." The thinking behind it is that RAW is a two hour escape where you can watch people do stuff that you could never do in real life. The ads will run on TNT, TBS, Sports Illustrated, Entertainment Weekly, and other AOL properties. The $2 million dollar ad campaign is again part of WWE's deal with AOL dating back to the WCW buyout. WWE agreed to buy millions worth of advertising on AOL properties. Credit: Wrestling Observer Newsletter Share this post Link to post Share on other sites
2GOLD 0 Report post Posted December 18, 2003 Escape the rules... The theme of the huge ad campaign for RAW that WWE is launching will be "escape the rules." The thinking behind it is that RAW is a two hour escape where you can watch people do stuff that you could never do in real life. The ads will run on TNT, TBS, Sports Illustrated, Entertainment Weekly, and other AOL properties. The $2 million dollar ad campaign is again part of WWE's deal with AOL dating back to the WCW buyout. WWE agreed to buy millions worth of advertising on AOL properties. Credit: Wrestling Observer Newsletter So....people in real life don't have over the top egos? Well, thank god for that! So new people can tune in, get bored, change the channel and escape the WWE. Share this post Link to post Share on other sites
MooreMark 0 Report post Posted December 18, 2003 Escape the rules... The thinking behind it is that RAW is a two hour escape where you can watch people do stuff that you could never do in real life. So I guess this means more necro, and hand births. Share this post Link to post Share on other sites
Mecha Mummy 0 Report post Posted December 18, 2003 We've been over this before... Share this post Link to post Share on other sites
Guest JumpinJackFlash Report post Posted December 18, 2003 I've actually seen one of these ads online. It said, "Look before you Leap" and showed Jericho doing a Lionsault. So, you should escape that rule. If you have AOL you can click search and type wrestling. At the results you may find an ad for this campaign. That's if you're interested. Share this post Link to post Share on other sites