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Steve J. Rogers

Regional knockoffs vs National

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Was in a Chicago 7-11 and picked up a bag of Jay's Chips and from the name and the slogan "Can't Stop Eating Them" I thought it seemed AWFULLY familliar to Lay's and "Betcha can't eat just one" but after wikipedia-ing and going to their website it does seem that Jay's came first and the name came about due to the negative connotations post Pearl Harbor of the name Japps. It wouldn't be untill the 1950s that Lay's went national.

 

That had me wondering about how many food company knockoffs are actually out there. I'm not talking about the generic store brand or America's Choice but are actual food brand names meant to confuse the consumer into buying their inferior product.

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When my middle school cafeteria briefly served breakfast, their "big ticket" item was The Egg McLincoln, which was an Egg McMuffin. Egg McLincoln doesn't even make sense, it's just the school name! I remember hoping that the school would get sued out of their wits by McDonalds but alas it never happened.

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