This study is creating a buzz about perceptions of high-priced wines versus low-priced wines. Everybody is talking about this, man they are just goo-goo over this story. People in the study were more satisfied with wines labeled at a high-price over the same wine labeled with a low price. So what? How is this not a no-brainer to everyone? Of course people are influenced by price, not to mention product labeling in terms of looks and packaging. The perception is, high price means better and we all fall into that trap more often than not.

Now I will say that lower priced generics or store brand products at the grocery store are, by and large, crap. There are certain products that I will always pay more for the brand because the brand name product is just plain better. But for other products, the generic version is fine.

My No-Generic-Ever list:

peanut butter (Jiff)

barbeque sauce (no store brand ever, may try an unknown premium brand)

salad dressing (same as BBQ sauce)

spaghetti sauce (same as BBQ sauce)

cookie dough (only Pillsbury or Nestle)

Nutri-grain bars

Quaker oatmeal (the kind you add hot water)

baked beans (Bushs)

orange juice

Generic Ok list:

bread

100% fruit juice, e.g. cranberry/apple juice

ice cream

some cereals