To be fair, that blame should be put on ABC, not the show. Which isn't to say this episode was weak, because it was, but to blame the writers/producers for not living up to the hype for this episode isn't right. The network is in charge of the advertising, and I've seen other people mention how the producers were even complaining in the podcast about how ABC was hyping up this episode, and that the only secret being revealed was Jack's tat's.