Fourth time in history, and first time in 12 years (Toronto, 1991-92; Colorado, 1993)
That was a surprising stat to me. Did they add seats to Yankee Stadium this season? How have the Yankees never passed 4 million in attendance before?
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Mostly it is the uncertaincy of the season creating exciting drama, as well as the threat of Yankee Stadium closing shop that encourages fans to attend while they can.
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Dont forget that $1 seats had a lot to do with drawing that many fans. Imagine going to a pro sporting event and only having to pay a dollar for a seat.
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That's not unheard of, but it doesn't necessarily draw fans -- Toronto tried that a few years ago and it didn't work very well. Those were almost certainly for the worst seats in the place. Am I going to pay a dollar and spend three hours at a baseball game where I can barely see what's going on? Probably not.