Why not a nice old massive stable? Taking aside the shock TV, the Attitude era was powered in part by The Corporation. It gave Austin guys to feud with, gave the rub to Mick Foley when he joined and was kicked out, set the stage for The Rock's heel turn and also feuded with dX and The Undertaker. Look at the nWo, The Hart Foundation, The Alliance, The Horsemen. Say what you will about how those stables ended, they did make some compelling television.
RAW needs an over-arching storyline, something beyond Cena's feud of the month.