Are you fucking serious? It's a pretty well known story for any IWC fan.
Here's the abb. story...
The lead singer of Minor Threat, the punk band of the early 1980's that introduced the concept of Straight Edge in a popular song describing the principles of sXe had a Coca-Cola tattoo.
Punk, used to drink cartons of Pepsi every saturday morning watching wrestling as a kid. When Punk was growing up, the local bullies that often attacked Punk had beer logos tattooed on them.
Punk got the pepsi tattoo to play off the sXe connection, the attachment to wrestling and a sorta "fuck-you" to the bullies that led him to wrestling as a career.
Well..I didnt know that.