I think you're the one not understanding. We all know how the match came about. The problem is they didn't do nearly enough to build fan anticipation for such a big match, so it wasn't as nearly as enjoyable as it could have been had they build toward it over time for a more important occasion.
Man, nobody will give a fuck about this match a month from now. It was a big match between 2 faces, to get over 2 heels going in to the PPV Sunday, it isn't that serious.
Unless you're a WWE stockholder, I don't know why you would give a fuck, about having a good 20 minute match with two of the biggest stars in wrestling for free.