Guest krazykat72 Report post Posted July 8, 2004 I think the wwe actually got it in late 1997(summer time it actually started). The wwe got so fake with the gimmicks in the mid 90's they turned people off. The wwe saw what the Canada/USA angle did for business and got more realistic. Vince came out as the real boss. They showed that there were things beyond just the wrestlers having matches. They incorporated the politics. The wwe from the Austin/Bret saga from Royal Rumble 1997 all the way up to Survivor Series 1998 got it I believe. Just look at the Attitude commercials back then. 1999 they threw it all out the window with the "get it" campaign in which they didn't get it. We like the illusion. A big reason for the initial success of the nWo was that it seemed like the wwe really set up this group to take down wcw. After that initial storyline tool the nWo got stupid past I believe March 1997. WCW did the same mistake the wwe did. I find it ironic that the wwe did the exact same thing a decade before in the 80's. They exploded from 1984-1988 with realism and then went Walt Disney and cartoonish and turned people away. I like the ideas being thrown to make the lesser shows seem more important. I don't understand why they accept those crappy ratings for those shows. This is flawed thinking simply because House Shows were at their highest levels ever in '99 & '00. In fact, the company, in those 2 years was the most successful company of *all time* The fact is, when you're making a connection with guys like Austin and Rock and the general pblic catches on, business will be booming on all levels (PPVs, TV Ratings, House Shows, etc). However, when the product is perceived as "out" or "cold", there are declines in the same categories. The company has done more to prevent the drop off in ratings and PPV buyrates than the problems regarding house shows. -Paul Jacobi- Share this post Link to post Share on other sites