Bettman killed the league by expanding hockey at the rate that no one was caring year after year.
The league became a parity when new teams started almost every season.
Though there is no need for a strict 30 million salary cap. Only Chicago and Pitttsburgh have a salary under 30 million. More teams can opt for a 40 million salary and thats by cutting a lot of contracts (Patrice Breisbois has "earns" 4 million dollars for a mediocore defencemen).
Second of all.
The game is horrible to watch. Ottawa vs Anaheim? San Jose vs Carolina? who'd want to watch those games, or even Carolina vs Atlanta or Phoenix vs Nashville. Yes we need those teams that have some fan base, but lets face it. Most of the southern states don't have a strong fan base (Florida, Atlanta, Tampa, Phoenix, Nashville, Carolina) I excluded the California teams, since all of them has market a profit, especially San Jose coming fifth in sell out games last year. Teams need to play a 68-74 game season and every game would matter. Or keep the 82 game system but contract a few teams.
Gary Bettman was brought in to make the game more accesible to Americans. It was succesful until he started to expand the sport into area's that were more accesible to College sports, NASCAR.
He thought bringing the sport to Florida was smart. Two exhibitions games in Florida average over 20,000 tickets. One team was good, but not two.
Carolina was a mistake.
Phoenix was a mistake.
Dallas was a dispute between the owners in Minnesota, one spawned off to San Jose, and made a profitable team.
Anaheim needs a stable owner, but fairly manageable.
Atlanta was a joke, that Ted Turner would buy in.
Nashville had potential, but no major star has arrived there to make the team stand out until Tomas Vokoun? (goalie).
Ottawa was a great idea, since most Canadian teams were leaving.
If the team didn't win the cup in the same year, I don't think the team would get as much popularity as they do now.
Columbus, should have been one of the first expantion team.
Minnesota without hockey is like a Canadian without beer.