In 2000, the WCW World title changed hands on free TV 11 times.
By comparison, since the PPV era began, the WWF/E title has changed hands on free TV 13 times. That's in almost 20 years.
EDIT: Here's the list
1. Hogan to Andre, The Main Event, 2/5/88
2. Savage to Flair, Prime Time Wrestling, 9/1/92
3. Bret to Sid, RAW, 2/17/97
4. Kane to Austin, RAW, 6/29/98
5. Rock to Foley, RAW, 1/4/99 (taped on 12/29/98)
6. Rock to Foley, Halftime Heat, 1/31/99 (taped on 1/26/99)
7. Foley to Rock, RAW, 2/15/99
8. Taker to Austin, RAW, 6/28/99
9. Foley to HHH, RAW, 8/23/99
10. HHH to Vince, SD, 9/16/99 (taped on 9/14/99)
11. Show to HHH, RAW, 1/3/00
12. Angle to Austin, RAW, 10/8/01
13. Angle to Brock, SD, 9/18/03 (taped on 9/16/03)