The recent word on Matt Hardy is that they were going to build him up as sort of an upper-card person where he beats all the mid-carders, but loses to all the main eventers.
That really sounds like the stupidest plan in the world. So he'll be the upper card person that everyone knows will fail miserably when against real tough competition? So what the heck is the point of it? It's not even really a push then since all he will become is king of the losers.
It's not like that isn't the norm in WWE. Piper, Mr. Perfect, Razor, Owen, Davey Boy, etc,. have all been used this way.