Let's see.
When he started he was a face...then turned heel for the Jerry Lynn feud. He stayed heel for a long time...losing to Jarrett as a heel in his NWA title shot (even though he was getting cheered...he was still always booked a heel).
Then he turned face during his feud with S.E.X. and Glen Gilberti and went on to team with D-Lo...
Then turned heel again when he won the NWA title.
So...not that many.
The problem is the fans in the Asylum just cheer and boo whoever they want...but he's been a heel almost his entire TNA career. Hell...even as a face the first time he was almost immediately booked as cocky and put on a path to heeldom.
So...
Quasi-face for about 4 weeks. Heel for a LONG time. Face for a little while. Heel when he won the title and is still a heel.