I don't see how rating could be lower for Rays/Phils. Philly is the #4 media market, the most passionate sports market in the US, and starving for a championship. It's going to get a huge market share. Plus there's enough fans in the Northeast he have reasons to tune in to root against either team. The Rays are a great underdog story that will draw in a decent amount of casual fans. It's easily the most appealing match up this decade. The last World Series I cared about was 2001 because I was sick of the Yankees getting all the 9/11 love despite being the evilest franchise in North America.