We are marks, but we're different kind of marks.
Most marks are your typical youth of today. Short attention spans and immature. If storylines take too long to get to a good point they'll latch on to what's happened so far and make their opinions on the here and now.
If it takes too long for a certain wrestler to look strong the fans will write him off in that particular feud.
We on the other hand tend to want the longer storylines, but also want them evenly matched or atleast emotionally driven. When we see that it's one sided the emotion just get's sucked out of the whole feud.