What does award movie material mean?
And Franco gave a great performance, totally playing against type and surprising everyone. A nomination in the comedy category was warranted.
They submitted Vicky as a comedy because it's an easier category to get nominations in. Rebecca Hall got a nomination, because she's set to be a breakout star, and they couldn't nominate her for Frost/Nixon, since she does nothing in the movie.
That's why the Globes are a joke. Eternal Sunshine was in the comedy category a few years ago, and if that was a comedy, than it sucked.