I was reading a decent article the other day about Uwe Boll, the German Guy who directed Blood Rayne, Alone In The Dark and House Of The Dead, all based around cult video games.
None of these movies were any good (if fact they were terrible), but the fact that the games had a core fanboy audience, along with the fact that he bought the rights and produced the movies in house, meant that he's been able to turn a profit on them.
The success of this movie isn't about the box office (although I reckon it will break the top 10), it's about the DVD sales, it's about the marketing, it's about making the outside entertainment industry view them as more "credible". And how many of us on the board are gonna watch See No Evil or The Mrine, if only to bitch about it the next day.