If I recall right, you have to be champo going into the Rumble. There will be a four man for 1 contender with you (as champ) being a participant. The deal is that winner gets the shot unless you win which means no title shot at the Rumble. If you win that match the person you pin to finish it attacks the ref and that sets off the Ref strike. That lasts until the Rumble. The show before the Rumble has Hebner come back to give you a chair to chairshot the guy you're feuding with (again, the person you pinned in the above match) and he says he'll ref a Rumble match between the two of you. You can then choose between putting the title on the line or not.