Mmmhmm....so you happen to choose the one gimmick RAW out of the year (RAW Roulette, and yes, I'm aware there were a few other 'gimmick' shows, but you get the point) and base the opinion solely on that? In case you didn't realize, it's not every week that the females have a match with a bed in center of the ring, it's not every week that opponents switch clothes, and not every week where there's a strange bedfellows match (that's TNA >_>) where Haas, and Murdoch, who have no connection whatsoever team up.
And I don't see how the JBL/Jericho stuff didn't build to the RR. Maybe it didn't get you, excited, but for a match that was basically over Jericho being pushed into JBL, they've gotta build it to a convincing 'hate match' somehow, and I'm sure this has done the job.