ding.
A few fresh ideas (good fresh ideas) would draw attention to ECW.
It's the lack of starpower that hurts ECW and that it's clearly promoted as the C show. ECW is the better show of the three, at least with pacing. Dusty is clearly writing better stuff then what the other two brands are doing. Balls and Kelly is the most compelling story in WWE right now and it's done with the most overused plot in history but it works because the involved parties are good at getting the crowd into it. Meanwhile, the fans sit on their hands watching Batista do whatever Batista does.