Well of course the WWE twists things around for their pet projects which is why I pointed out that RVD isn't one.
The problem that shows has drawing any rating is most everyone I know that is a casual fan thinks the entire show is midcard acts. They don't view any of those guys as maineventers.
When I know people who tune into see someone like Kevin Thorn it tells me they need to find some sort of star power pretty fast.