Actually, he was borderline on getting buried until mid February, where he won the Money in the Bank match (and therefore going to Wrestlemania as the only ECW guy), and didn't really have a storyline until they tried to get him involved in the New Breed vs Originals feud. Now with the New Breed trying to seek Punk as a valuable free agent, he has some direction, and they could easily turn him heel against the Originals, which if done right, will boost his popularity. I still hope he wins Money in the Bank, but I have no idea who's going to win that one.