Univision is the new #4 Network?

[MarvinisaLunatic 0]

By Abigail Azote MediaLifeMagazine.com staff writer

 

In its first week being measured against English-language networks in Nielsen’s television index, Univision turned in a strong performance, handily outpacing both the WB and UPN in all adult demos.

 

That made Univision the new No. 5 network, based on the week ended Jan. 1, when it averaged a 1.4 18-49 rating. That’s 39 percent better than UPN’s 1.0 rating for the week and 56 percent better than the WB’s 0.9.

 

Among 18-34s, Univision scored a 1.6 rating versus UPN’s 1.0 and WB’s 0.9. Its 1.4 rating in 25-54s also outpaced UPN’s 1.0 and WB’s 0.9.

 

The question for media people is whether Univision's strong start will last once regular programming resumes on all networks. Last week was a big holiday week, with most broadcast networks airing reruns versus Univision’s original programming. That would account for some of Univision’s edge.

 

Bill Carroll, Katz TV Group director of programming, says the network’s initial performance is not surprising. He says local Spanish-language affiliates often have strong viewership comparable to the smaller networks.

 

"We should also expect that on occasion, or possibly more often, that one of the fastest-growing segments of the U.S. audience will register a similarly positive performance against all the established English-language networks," Carroll says.

 

Shari Ann Brill, director of programming at Carat, agrees. "Because the Hispanic population is significant in the United States, ratings will also be significant."

 

Two programs airing nightly helped drive Univision’s first-week performance. "Contra Viento y Marea" (Against All Odds), a telenovela, placed first in its 8 p.m. timeslot among adults 18-34. And the 9 p.m. telenovela "Alborada" (The Dawn) ranked No. 3 in its timeslot in that demo.

 

The next few weeks will give a clearer picture of how Univision will fit into the broadcast mix. Whatever the case, Brill says it’s good for media buyers that Hispanic networks are now being included as part of the national sample.

 

"It should have been included in the first place," she says. "It’s one world, one country."

 

Telemundo also will join the National TV Index, the network has confirmed. Both Spanish-language networks will continue with the National Hispanic TV Index until September 2007, when Nielsen completes its transition to the National People Meter sample.

 

http://medialifemagazine.com/artman...rinter_2034.asp

 

I wish I knew enough spanish to watch it. Occasionally if Im late and bored I'll watch the Lucha on one of the Spanish channels but thats about the extent of my viewership.

 

EDIT: Title should say new #5 network..my finger slipped.

[SuperJerk 0]

The question for media people is whether Univision's strong start will last once regular programming resumes on all networks.

 

Here's the key.

[spman 0]

I've always heard that those Spanish Language Soap Operas are leagues better then the stuff we get here.

[The Czech Republic 0]

Fuck Univision. I'm a Telemundo man. I used to love their promos. They're wonderful. It's just this long stream of Spanish words, and it gets faster and faster, and louder and louder, culminating in the great climax, the climax that is yelling "TELEMUUUNDOOOO!"

 

Las buenas novelas comencar a domingo y yo la tengo lamagistrallosaquimerostellamosescuelanochesamisquerosdelmorteseljuandelbarthalm

aryTELEMUUUUNDOOO!

[Kurt Angle Mark 0]

Here in Los Angeles, Univision is huge.

 

The L.A. Times always list their top 10 prime time shows each week and during the summer 8 to 9 of the slots consistently belonged to soap opera episodes on Univision. I would say based on the numbers that these shows would be in the top 30 when up against first run competition

 

Hell many weeks Mexican soccer gets better ratings than any other sport except for the NFL

[Mole 0]

Umm this means nothing really.

 

This is from December, one of the lowest rated months because very few channels show first run episodes.

 

But in about 2 years, it will become the number 5 network, not the number 4. It won't beat out Fox.

[razazteca 0]

Caliente and Super Sabado Gigante is must see tv.

[kkktookmybabyaway 0]

Damn Mexicans are taking over.

[The Niggardly King 0]

Damn Mexicans are taking over.