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Music in advertisements.


Guest Soriano's Torn Quad

Poll Title  

27 members have voted

  1. 1. Poll Content

    • It gets me hot
      0
    • Conditionally acceptable
      12
    • I couldn't possibly care less about this issue.
      7
    • Generally bad
      4
    • Unconditionally philosophically opposed
      4


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Guest Soriano's Torn Quad
Posted

I can't dismiss it wholesale by calling it all whoring" or "selling out." That's stupid. I mean, "Our Country" is one of the worst things to happen to television, obv., but I can't find it in me to get outraged over Leslie Feist selling phones. Good for her gaining royalties and exposure.

 

I'm not bothered that selections from Sky Blue Sky are being used in Volkswagen commercials, because the album feels like it's perfect for people who aspire to purchase a Volkswagen.

Posted

It doesn't bother me at all. I was watching an Of Montreal video on youtube and every comment was more or less "fuck this band for being on outback steakhouse commercials". Why the hell would anyone care? Maybe the band is on hard times (unlikely, but possible. More likely they KNOW someone going through some rough times, but the point still stands). They wrote the music, they're free to do what they want with it. Maybe the guys at Of Montreal really like the Bloomin' Onion.

Posted

Depends on the usage... when the commercial uses the original song I generally don't care, but when the artist re-records a song specifically for a product, examples being Devo's "Whip It" becoming "You must Swiffer" and EMF changing "Unbelievable" to "Crumbelievable" for some cheese product, I cringe and almost want to feel embarrassed for them

Posted
when the commercial uses the original song I generally don't care

Actually, upon further thought I suppose that isn't always the case either, like using "We Are the Champions" for Viagra, while showing various old men running out of their houses in joy, also made me cringe

 

And what about misused songs, like "Fortunate Son" for Wrangler Jeans and Queen's "I Want to Break Free" (a song about domestic abuse) for Coke... those are pretty bad too

Posted

Or the classic use of Springsteen's "Born in the USA" for Reagan's re-election in '84.

 

If it's a song, it's a song. Use it up. But only when the people who wrote the song agree with it. Like all the use of Beatles tunes because Jackson licenses them out to keep his little ranch open...that's bull. What actually gets me more is when companies like Target get some awful-sounding jingle played by a fake band to promote their horrible fall fashions...that's much more annoying.

Posted
Or the classic use of Springsteen's "Born in the USA" for Reagan's re-election in '84.

 

If it's a song, it's a song. Use it up. But only when the people who wrote the song agree with it. Like all the use of Beatles tunes because Jackson licenses them out to keep his little ranch open...that's bull. What actually gets me more is when companies like Target get some awful-sounding jingle played by a fake band to promote their horrible fall fashions...that's much more annoying.

 

The only time I've seen Target make good use of a song was when they had a commercial for their clothing line several years ago that featured Andrew W.K.'s "Don't Stop Living in the Red" playing in the background.

 

Speaking of Michale Jackson licensing-out Beetles songs for commercial use, I like how Paul McCartney holds a death feud with Jackson because he allowed "Revolution" to be used a a shoe commercial.

Posted

Can occasionally be good. Like didn't Moby first get exposure because he liscensed some of the songs on "Play" for commercials? Stuff like that I don't mind so much, but a lot of the stuff they do is awful.

Posted
Or the classic use of Springsteen's "Born in the USA" for Reagan's re-election in '84.

 

If it's a song, it's a song. Use it up. But only when the people who wrote the song agree with it. Like all the use of Beatles tunes because Jackson licenses them out to keep his little ranch open...that's bull. What actually gets me more is when companies like Target get some awful-sounding jingle played by a fake band to promote their horrible fall fashions...that's much more annoying.

 

The only time I've seen Target make good use of a song was when they had a commercial for their clothing line several years ago that featured Andrew W.K.'s "Don't Stop Living in the Red" playing in the background.

 

Speaking of Michale Jackson licensing-out Beetles songs for commercial use, I like how Paul McCartney holds a death feud with Jackson because he allowed "Revolution" to be used a a shoe commercial.

 

I believe it was moreso because of the fact that Paul tipped his hand in giving Jacko financial advice right before the Beatle publishing rights went on the block.

Posted

Normally, I don't care. However, the "Fortunate Son" misuse is a recent example that I just shake my head at in regards to "what were the ad execs thinking?" If you're going to use a song, then try and find one that fits or is somewhat appropriate. Another example that popped in my head was Iggy Pop's "Lust for life" song for some cruise company.

Guest Tzar Lysergic
Posted

Right up there with "Our Country" for me is the car commercial with that fuckin' "I like the way ya meeeeeeeeewv!" What a shitty song.

Guest Vitamin X
Posted
Depends on the usage... when the commercial uses the original song I generally don't care, but when the artist re-records a song specifically for a product, examples being Devo's "Whip It" becoming "You must Swiffer" and EMF changing "Unbelievable" to "Crumbelievable" for some cheese product, I cringe and almost want to feel embarrassed for them

 

I agree with this, so I voted conditionally acceptable.

 

The iPod commercials integrate music really well into their advertisements, but apple is just amazing when it comes to advertising and marketing in general, except for the PC/Mac guy thing. Taking cheap shots at your competitor in advertising is one thing that annoys the fuck out of me, like Pepsi commercials, for example. To me that makes it seem like the only way they can get their product over is by trashing someone else's, instead of letting the virtues of their own speak for itself. Maybe that's why Apple trashes MS in commercials for its computer, but not so for the iPods (since they have the market share by far in the mp3 market).

Posted
Right up there with "Our Country" for me is the car commercial with that fuckin' "I like the way ya meeeeeeeeewv!" What a shitty song.

 

You probably hate the genre so I will not try to convert you, but "I Like the Way You Move" is far from a shitty song.

Posted
Right up there with "Our Country" for me is the car commercial with that fuckin' "I like the way ya meeeeeeeeewv!" What a shitty song.

 

You probably hate the genre so I will not try to convert you, but "I Like the Way You Move" is far from a shitty song.

 

This whole time I thought it was a really shitty cover of Creedance's "Suzy Q" they were playing.

Guest Tzar Lysergic
Posted
Oh wait, I thought he meant the Outkast song, does he mean the song by The Body Rockers?

 

No, no. I don't mind Outkast. I don't know who does this song, or if it's anything other than jingle crap, but it's in that goddamn car commercial. Wait. Maybe it's "Ah Lahk to Leeeyive on da Eyyyyadge!" Maybe it's both. It fucking sucks.

Posted
Not sure if this is airing in the States

 

 

I don't know what to say. Imagine trying to introduce someone to 69 Love Songs now.

Haha. Awesome.

 

Also, I never really wanted to nail Leslie Feist until I saw her "I'm standing still but still dancing" dance moves in that iPod nano commercial. Song licensing wins.

Guest Gym Class Fallout
Posted

"1 2 3 4" is a fun video, but "Mushaboom" is better, because of the daring yet tasteful use of pink-wingèd flying toast that makes you float.

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