I think this is just a way to ensure they can use "World Wrestling Federation" in past videos, and 24/7. Also, I believe they have trademarked "The World Wrestling Federation", but maybe they are just making sure they get it without "The" too?
Or who knows. Maybe Vince wants WWF back. Considering all the money they made last quarter, maybe Vince wants to invest back into it in this way.
And I certainly would not be dissapointed if they do so.