What is good for the NBA is for the Spurs to win because it will open up more international markets. As you can see GINOBILI is a big draw for the spanish speaking markets, Tony Parker can draw in the French, RASHO can draw the Slavic states, so therefore having the Spurs win would be more profitable for the Association. Now Commish Stern can ask for larger fees from the distributors in Europe and South America be it from Skybox and whoever is televising the NBA games.
Spurs win in 6 games.