The lead singer of Minor Threat, credited for the creation of the sXe movement had a coca-cola logo tattoo himself, Punk, who would drink a case of pepsi every weekend watching wrestling, naturally used a Pepsi Logo instead.
It's also because of school bullies Punk dealt with growing up had budweiser logo tattoo's and it was Punk's way of standing against those bullies.
The reason Pepsi is a sXe "symbol" is loosely because of Pepsi's old slogan
"The choice of a new generation". straight edgers attached to that slogan and thus, pepsi became a defacto "symbol"
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Wow, it's too bad that Pepsi tastes like sewer water.