I missed that... how did he play off South Park?
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The New Age Outlaws always wore South Park gear in late '97/early '98, when South Park was brand new and not quite a staple of pop culture but immensely popular. I do believe Road Dogg and Billy Gunn (obviously BG and Kip James, respectively) also stole a few lines from the show to use in promo's now and then.
And then the next year, we had...Golga, the South Park loving big guy.