My Dad only watches wrestling for the big guys, so I suppose there is a market for it. If wrestling was all finesse and finely toned muscle I think a lot of people would turn off. A-Train gives a bit of variety to the show. He is big, yet fit and is a decent wrestler. He's still young and has shown himself eager to learn. He doesn't suck, and he works hard and that's good enough for me.
Put him on Tough Enough to show people that he is good in the ring and is a decent guy.