Its just an attempt of a quick fix. You have nothing which people will care about apart from Hogan/Austin. Few of the casuals will stay, and even fewer will stay long. Instead of thinking about Hogan/Austin, they need to fix the permanent problems that they have. Make Cena look more credible by having him beat a HBK fresh off of a Hogan win.
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Thing is, Cena has plenty of time to "look" credible. They can only do Hogan/Austin once.