In Wichita, KU is number one for sure, with K-State coming in a fairly close second.  The Chiefs would be number three and definitely the biggest pro team of the area.  Wichita State is a distant fourth. The local sporting media is pretty much confined to those four teams plus the Royals, though their fan support around here is pretty much nonexistent at this point.... can't really hold that against them though after fifteen years of David Glass' bullshit 
  
After that, I do see the occasional Nebraska and OU fan out and about, but that pretty well covers it