Didn't RVD's TV title reign end because he broke his ankle in a match with Rhino??
I don't see how this could damage Cena. Cena will come back even better because no one beat him, he's still an undefeated champion for what... 12+ months?
Yep, and the TV title never recovered.
Not that I'm saying the same thing will happen to the WWE title, but I just hate forfeiting titles. Hell, have Orton (and possibly more heels) jump Cena backstage, give him the punt a few times, and then have Orton beat Cena quickly for the title in the ring.
Then, if needed, have some other face come out and face Orton. Even if it's a quick shitty match, I'd still rather the title be lost in a match, not in an interview.