I don't tink time matter either. Look at TNA Impact. Theya re able to push all three divisions on most of the shows. They may not have matches for each division, but they push each.
When ECW was syndicated, the shows weren't live so matches weren't always shown in full. You'd see a lot of matches JIP or clipped to 5 minute highlights. You can't do that live.
What they really need to do is tape some matches at house shows every weekend and run a Hardcore TV-style show on ECW.com. Just take a 2-camera setup to every show and have Joey dub commentary at the office. They've already shown clips from house shows (the ECW Arena return video) and it looked alright, so why not do this?
It would give the undercard guys more exposure, give ECW fanatics more matches to watch, build interest in live events, and provide another avenue for hyping ECW angles.
I'd agree if it was an undercard match a week, but their roster is soo shallow it'd get repetitive real quick.