Wal Mart will have a Magnavox BR player for $130 but the problem is it sucks, and isn't upgradable although people say it plays discs (most notably the new 007 BRs) that the other players need firmware fixes for. But still. I saw a refurb Sony at their Outlet today for $179 and with no tax was close to getting it but it still seems too much for me considering all the rumors of how Blu Ray will be dead by next year as well.
HD DOWNLOADS ARE THE WAVE OF THE FUTURE!!!!*
* not for people with 1MBps "broadband" thats capped at 5GB a month.
but anyway, thats another rant for another time.