They beep it out? Awesome. This is for the Fucking Intercontinental Championship.
They don't beep it, they usually mute it so it's like the " for the [crowd noise] Intercontinental Championship!"
Oh, and if you actually checked the trademark search engine, the WWE has had the 'World Wrestling Federation' name trademarked for a while.
They also reserved it in '89 for everything from towels to board games to watches, but also including
I think they did this because the 1985 and 1989 trademark filings only deal with television and home video, while the new trademark filing allows them to use the 'World Wrestling Federation' name in promoting webcasts and DVDs. Technically, one could have sold 'World Wrestling Federation' DVDs until this new trademark was approved.